The Rule of Three: A Design Philosophy

With three bold insignias, our latest hat design leans into the timeless 'Rule of Three'—a principle that resonates deeply with our creative journey. From ancient storytelling and art to our own brand narrative, things grouped in threes are more memorable, balanced, and compelling.

This design choice is more than just a nod to aesthetic tradition. It embodies our shared creative power and ambition to carve our place in the streetwear scene, giving a double meaning to the 'Rule of Three.' Each insignia represents a core pillar of our identity: style, purpose, and connection.

This hat is a testament to our journey so far, a visual anchor to the many moments that have shaped our brand and our community. The Rule of Three isn’t just a design principle for us; it’s a statement of intent—a reminder of what we can achieve when we come together.