Serendipitous Connections: A Collection That Celebrates the Magic of Fate
In a world that often feels meticulously planned, it's the unexpected moments - the serendipitous connections - that leave the most lasting impressions. Our latest collection is a tribute to these transformative experiences, where chance encounters lead to life-changing stories. This collection is more than just a line of clothing; it's a narrative of our beginnings, woven from the threads of fate and celebrating the beauty of the unexpected.
The Inspiration Behind the Collection
At the heart of "Serendipitous Connections" is a story that has inspired explorers and dreamers for centuries - the historical fairy-tale of "The Three Princes of Serendip." The story follows these princes on their travels, where they encounter a series of unexpected and fortunate discoveries, often by accident. These discoveries come about not because the princes were specifically searching for them, but because of their keen observation and ability to make connections between seemingly unrelated details. The tale is where the word "serendipity" originates, meaning the occurrence of happy or beneficial events by chance.
Our artwork, design features and colourways in this collection draw from this tale, embedding within each piece a sense of wonder and the allure of the unknown while reflecting the profound depth of reality.
Representing this Idea in our Designs
The back-print of the "Three Princes" tee visually narrates the idea of 3 individual paths crossing, coming together to actualise a common goal (our brand and our story) into reality. The rough edges make it feel like the design is jumping out of the pages of a fairy-tale, with five stars adding a sense of wonder and chance. We added a simple quote at the bottom we felt everyone could relate to in some way.
Our "Serendipitous Connections" hoodie captures the essence of intertwined threads of fate and life's unexpected connections, a reminder that our life journeys are an intricate tapestry.
The loose threads on our patched insignia symbolize the open possibilities of chance encounters and random paths waiting to cross that can shape new stories within our own.
We chose the typeface for our collection's iconography and patch to capture the essence of a Persian fairy-tale, which inspired the design you see now.
How This Relates to the Story of Our Brand
Our brand is all about serendipity, much like how we found each other. It all started in the most unlikely place - a stockroom of a retail job in a new country, a job we almost passed up. Later on, we met our partner Benny at a birthday party in a bar he almost didn’t go to. These chance encounters have not only shaped our lives but also laid the foundation for our brand, leading to countless meaningful relationships and collaborations.
What You Can Take From This Collection
This collection is a celebration of the unexpected, and a homage to the stories/relationships that unfold when we least expect them. We designed these pieces knowing that they carry with them a story of the magic of chance, the beauty of randomness, and the power of connection.
"The most beautiful stories are often the ones that find us, not the ones we seek."
This collection is curated for the creators of opportunity through chance encounters.
